Our Purpose

A considered approach to remembrance

This website exists to offer a calm, simple way to create a personal memory teddy after the loss of a baby.

For many parents, remembrance is deeply individual. What feels right for one person may not feel right for another. Pre-written messages, fixed designs, or assumptions about how something should look can make the process feel harder rather than easier.

Our purpose is to remove that pressure.

Every angel memory teddy begins as a blank canvas. There are no templates to choose from and no expectations placed on what you include. You decide what, if anything, is added — whether that’s a name, a date, a few words, a photo, or nothing at all.

Created with intention, not assumptions

This space was created with the understanding that baby loss is not a single experience.

Some parents are remembering a baby after miscarriage. Others after stillbirth, neonatal loss, or loss at a later stage. Some want a tangible keepsake to hold. Others want something quietly present in their home. Some know immediately what they want to write. Others take time — or may never add much at all.

All of these experiences are valid.

Rather than guiding people toward specific wording or designs, this site is designed to give control back to the person creating the teddy. The role of the product is simply to hold what you choose to place on it.

A memory teddy, created at your own pace

Creating a personalised memorial teddy does not need to be rushed.

You can begin adding personalisation, review it carefully, make changes, or step away if you need to. Many people take time before completing their order, and that is completely okay.

Nothing is final until you are ready.

Supporting wider baby loss care

For every teddy created, £2 is donated to Sands — the stillbirth and neonatal death charity.

Sands supports anyone affected by the death of a baby and works to improve care, understanding, and awareness around baby loss. If you need support, information, or someone to talk to, their resources are available directly.

This site does not replace professional or charitable support, but we believe it’s important to help point people toward it when needed.

Keeping things simple, respectful, and personal

There is no expectation to share your story, explain your choices, or create something that looks a certain way.

The purpose of this space is not to tell you how to remember — but to give you the freedom to do so in your own words, in your own time.