🕊️ Created in your own way, just for you 🤍

A keepsake made in your own words

Create a personalised memory teddy for baby loss and remembrance.

Add your own words and, if you wish, a photo – with no pre-written designs or fixed messages. You create something that feels right for you.

Create from a blank canvas

Add text or images, preview everything

Personalised carefully, one teddy at a time

Create your Memory Teddy now

A space to remember in your own way

After baby loss, many parents want something tangible - not to explain their grief, but to quietly acknowledge it. Something personal. Something that belongs only to them.

This space exists to make it possible to create a memory teddy or memorial keepsake without choosing from pre-written designs or phrases that may not feel right. Every angel teddy begins blank, allowing you to decide what - if anything - should be added.

  • For some, that might be a name.
  • For others, a date, a few words, or a photo.
  • For some, it may be very little at all.

There is no correct wording, no expected outcome, and no right way for it to look. Only what feels right for you.

Nothing pre-written. Just what feels right for you

Many personalised memorial teddies are built around fixed designs or poems. While that can be helpful for some, it doesn’t suit everyone.

This angel memory teddy is intentionally different. It starts without wording, imagery, or assumptions. You are not choosing a design - you are creating one.

Whether you are remembering a baby after miscarriage, stillbirth, neonatal loss, or at any stage, this approach allows the keepsake to reflect your experience rather than someone else’s idea of it.

Creating your memory teddy

1. Add your personalisation
Write your text and upload a photo if you wish. You can keep things simple or add more detail.

2. Review everything carefully
You’ll be able to check and change your personalisation before adding to cart.

3. Your teddy is created
Each angel teddy is personalised individually and made with care.

For parents remembering their baby

This site is primarily used by parents creating a memory teddy or baby loss keepsake for themselves.

Some create one teddy. Others create more than one - for each parent, or for siblings. Some keep their teddy in a quiet place at home. Others hold it during difficult moments or anniversaries.

There is no intended way to use or keep it, and no requirement to share its meaning with anyone else.

If you’re unsure, that’s okay

It’s normal to feel uncertain about what to write, or whether you’re ready to create something yet.

You can begin adding your personalisation, make changes as you go, and pause at any point. Many people take time before completing their teddy. This is something to do in your own time.

Supporting baby loss charities

For every memory teddy created, £2 is donated to Sands - the stillbirth and neonatal death charity.

Sands provides vital support to anyone affected by the death of a baby, works to improve care and understanding, and helps ensure that fewer families experience loss in the future.

If you or someone you love needs support, you can find information, helplines, and resources directly through Sands.


Visit Sands for support and resources →
Learn more about Sands’ work →